Content Analysis on Mediamorphosis Assisted Learning in Higher Learning Institutions

Authors

  • Norhapizah Binti Mohd Burhan
  • Ab Halim Tamuri
  • Ainun Izzati Masriman
  • Ramlan Mustapha
  • Norazah Mohd Nordin

Keywords:

Content Analysis, Learning, Mediamorphosis, New Media Technology, Challenges

Abstract

The influence of technology and mediamorphosis at various levels is on the rise. Traditional media have undergone innovations in accordance to the advancement of technology. Its contributions are currently benefited extensively in life and applied in education. This article analyses mediamorphosis assisted learning in Institutions of Higher Learning focusing on its implementation and challenges. This qualitative study employs content analysis frameworks from the Education Resources Information Centre (ERIC), Directory of Open Access Journal (DOAJ), Google Scholar, and SAGE search engines. The focus is related to mediamorphosis assisted learning between 2015 and 2020. The findings revealed that learners obtained positive effects in learning through mediamorphosis compared to traditional methods. Facebook and Twitter are the preferred platforms among lecturers and students due to their accommodating format for teaching and learning. The use of mediamorphosis allows learning to be more open as ideas can be shared; learning materials are interactive, creating effective learning. Therefore, educators and learners need to be familiarised with the new media technology, especially with emphasis to the latest education medium.

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Published

2022-06-16