Motivational Facets, Edu-Tourist and Institutional Physiognomies, And Destination Selection Behaviour in An Augmented S-O-R Model: A Conceptual Review

Abstract

International students' enrollment in public and private educational institutions has declined due to the Novel Corona Virus 2019 (Covid-19) epidemic. The educational tourism business can profit more if service providers and regulators take a more proactive approach to studying educational tourist behavior in the face of pandemic-related challenges. The purpose of this study is to determine whether educational tourism and institutional physiognomies affect the link between motivational dimensions and destination selection behavior using an augmented Stimuli-Organism-Response (S-O-R) model. Through a review of different works of literature from several fields, this paper analyses the issues and aims of the impending study. The review's findings suggested a conceptual framework for future research that would expand the S-O-R model by examining the interaction between educational tourist motivational features from the Self-Determination Theory (SDT), educational tourist and institution physiognomies, and destination selection behavior. The suggested augmented S-O-R framework will substantially impact the relevant body of knowledge, and the future outcomes will help higher education institutions' strategies for attracting international students' enrollment.