Effectiveness of Using Advertisement in Improving Writing Skills among the Islamic Senior Higher School’s Students

Abstract

This study analyzes the effectiveness of using advertisement in improving the writing skills of students at the Islamic State Senior High School, Madrasah Aliyah Negeri (MAN) 1 Langsa, Aceh Province, Indonesia. To gather the data, the interviews are conducted with selected lecturers and students and then qualitatively analyzed. The analysis was conducted through three steps; data reduction, data display, and conclusion. The study found that the students were glad, enthusiastic, and motivated in writing lessons by using advertisement. The use of advertisement in teaching has improved students’ ability in writing skills. However, some students faced difficulties in expressing their ideas in writing lessons due to the lack of vocabulary. Based on these findings, it is suggested that all teachers should use advertisement intensively in their teachings to further enhance the writing skills of their students.