The Role of Digital Technology in Fostering Creativity and Critical Thinking in Chinese Art Education

Abstract

This study aims to investigate the factors that affect parents' choice of preschools in Malaysia, with a focus on kindergartens in Pulau Pinang. To achieve this, a quantitative research design was adopted. A questionnaire was uploaded on the Internet and distributed to the target population, consisting of parents who send their children to preschools. A total of 100 complete questionnaires were collected, processed, and analyzed statistically. The findings revealed that the main factors influencing parents' decisions to choose a preschool were curriculum factors, academic factors, school-parent relationships, and school facilities. Specifically, parents highly value the quality of the curriculum offered by the preschool, the positive academic environment, the strength of the relationship between the school and parents, and the quality of the school's facilities. These factors were consistently cited as critical in making their preschool selection. The analysis indicates that Malaysian parents place significant importance on various aspects of preschool education. High-quality curricula and robust academic programs are seen as essential for the early development of their children. Additionally, strong school-parent relationships are crucial to ensure that parents feel engaged and informed about their child's education and development. Modern and well-maintained facilities also play a vital role in providing a safe and conducive learning environment for young children. Based on these findings, several recommendations can be made for Malaysian preschools. To enhance the attractiveness of their brands, preschools should focus on improving the quality of their curriculum and ensuring high academic standards. Furthermore, fostering stronger and closer relationships with parents can lead to higher levels of parental satisfaction and involvement. Lastly, investing in modern and attractive facilities can significantly enhance the overall appeal of preschools. In conclusion, understanding the factors that influence parental preferences for preschool education is essential for educators and policymakers. By addressing these key areas, preschools in Malaysia, particularly in Pulau Pinang, can better meet the needs and expectations of parents, ultimately contributing to the overall improvement of early childhood education in the region.