Moderator Effects of Character Values on the Influence of Awareness and Attitude on Road Safety

Abstract

Many discussions about road safety have been carried out, for example using a civil engineering approach. However, research on road safety is rarely discussed using a management approach, especially human behavior. This study aims to look at the moderating effect of character values ​​owned by the Indonesian nation on the influence of awareness and attitudes on road safety. The research method uses a combination approach. Distribution of questionnaires, observation and focus group discussions were used as data collection techniques. The population in this study is motorcyclists whose number is larger than other road users. A total of 409 samples were selected using a purposive sampling technique. Analysis using PLS-SEM show that, there is no direct influence from motorcyclist awareness on road safety. However, through the attitude of motorbike riders, there is a significant indirect effect of motorbike rider awareness on road safety; there is a positive influence of motorbike riders' attitudes on road safety; there is a positive influence of motorcyclist awareness on motorcyclist attitudes; there is no moderating effect of motorcyclist character values ​​on awareness and attitudes towards road safety. Apart from that, it was also concluded that character values ​​have a positive effect on road safety.