The Antecedents of Digital Payment Acceptance among Indonesian Farmers: Moderating Role of Education
Keywords:
Digital Payment, Acceptance, Education Level, Social Capital, FarmersAbstract
This study investigates the role of social capital and the level of education in the acceptance of digital payment systems among farmers in Indonesia, utilizing the Technology Acceptance Model (TAM) and incorporating social capital theory. We surveyed 316 farmers with experience using digital payments, analyzing data through Structural Equation Modeling (SEM) with SmartPLS. The findings confirm that perceived usefulness (PU) and perceived ease of use (PEOU) significantly influence farmers' behavioural intentions to adopt digital payment systems, supporting the original TAM framework. Social capital, particularly social trust, positively affects PU and PEOU, while social interaction shows no significant impact on PU and PEOU. Contrary to expectations, education level did not moderate the relationships within the TAM model, suggesting that digital literacy and digital payment technology adoption can be effectively promoted across all educational levels within the context of Indonesian farmers.