The Development Prospects and Future Trends of China's Badminton Industry Under the Guidance of Sports Industry Policies

Abstract

This article aims to explore the opportunities and challenges facing the badminton industry within the broader context of sports policies in China. By conducting an in-depth analysis of sports policies over the past decade, it seeks to understand the current state of the badminton industry and make reasonable predictions about its future prospects and development trends. Research Method: The article adopts a market-oriented approach, combining China’s unique national conditions with the government’s macroeconomic regulation to analyze the badminton industry, guiding it toward healthy development. Results and Discussion: The badminton industry is continuously expanding within the sports sector, encompassing areas such as leisure entertainment, professional competition, and training education, thereby creating abundant business opportunities and value-added services. Due to characteristics such as low risk, high technicality, and overall physical exercise, badminton has become widely popular, with over 200 million participants in China. Enhanced policy guidance is identified as a key driving force for the sports industry’s development. The sustained economic growth and the implementation of the National Fitness Plan have further propelled the vigorous growth of China’s sports industry, with badminton emerging as a new economic growth point. Findings: The Chinese badminton industry possesses abundant untapped resources, necessitating collaborative efforts from the government and society to establish mechanisms for innovative production factors. Market demand continuously drives the industry’s innovative development, requiring enhancements in product quality and service levels to gain competitive advantages in a fiercely competitive environment. Upstream and downstream enterprises should share similar industry values and target customer groups to enhance competitiveness through mutual information and resource sharing. Badminton enterprises need to focus on enhancing core competitiveness, leveraging domestic advantages, integrating resources, and gradually achieving strategic objectives while actively expanding into international markets. The restructuring of the national industrial structure presents new development opportunities for the tertiary industry, and badminton enterprises that seize timely opportunities are poised to become industry pioneers with international influence. The burgeoning badminton industry in the eastern region is expected to deepen its development in the central and western regions. Additionally, the development of the Chinese badminton industry should fully utilize economies of scale, leverage existing industrial advantages, and increase market share, enhancing the value-added services of badminton participation and viewing through cooperation with related industries to create a more competitive badminton industry chain.