The Influence of Demographic-based Factors on Parental Educational Investment Decisions

Abstract

Investment in their children's education is one of the most tangible ways through which Chinese parents demonstrate their interest in their children's academic lives. This investment behaviour is almost inevitable for Chinese parents. This study aims to investigate the demographic characteristics that influence the educational investment choices made by Chinese parents. A sample of 437 rural Chinese families was randomly selected for the study. Data were collected both offline and online and analyzed using t-tests and ANOVA with IBM SPSS version 26 software. The results revealed that factors such as parental gender, Occupation, income, education, marital status, and age significantly impacted the educational investment choices of Chinese parents within the sample. However, the number of children did not have an influence on the educational investment decisions made by Chinese parents. The researchers specifically focused on parents living in rural regions. These findings provide a crucial foundation for ongoing research on the educational investment behaviour of rural Chinese parents and have implications for studying the variable nature of educational resources in Chinese society.