The Role of English Language and its’ Degree of Politeness in Spreading Islamic Da’wah Using Instagram

Abstract

This paper is prepared to conduct a study on identifying the role of English and its’ level of language politeness in spreading da’wah using social media specifically Instagram. The phenomenon of the current state of globalisation makes everything even faster to spread out internationally including Da’wah activities when English is used as the main language. However, the spread of da’wah and the message delivered might not be easily accepted by the society; Muslims and non-Muslims alike, if one uses sarcasm or mockery in his speech. This particular deed requires a remarkable communication process in ensuring the message matches the condition of the listener. Consequently, this paper explains the concept of English language politeness and principles by the newest means of social media towards expanding Da’wah and spreading the knowledge of Islam. This writing method is in the form of qualitative based on the studies and investigations of five new prominent contemporary Islamic preachers which are Mizz Nina, Ismail ibn Musa Menk, Yasmin Mogahed, Nouman Ali Khan, and Omar Suleiman and their usage of English language and the level of politeness in reaching out to the troubled society via social media. This paper highlights a literature review relating to communication and language in the context of da’wah for obtaining data and declarations. Therefore, this study is crucial in finding that polite language plays a role in ensuring that messages received by the community are easily accepted and understood in addition of giving position impact to the society when preachers observe the degree of politeness in spreading their da’wah.