Business Management Education under the OBE Framework

Abstract

This study investigates the impact of the COVID-19 pandemic and changes in the business environment on higher education, specifically on the educational models of business administration programs. It examines the implementation of the Outcome-Based Education (OBE) framework in a private university in Guangxi, China. Through a survey of graduates from the classes of 2013 to 2017, the study analyzes how expected outcomes are determined when implementing OBE. The results indicate that interpersonal communication skills, office software application skills, and the ability to learn new knowledge are the most important in the workplace, while courses in management communication, principles of management, and human resource management significantly support career development. This suggests that when implementing the OBE framework, the curriculum should focus more on aligning with practical work skills, particularly in the development of practical abilities and career planning. This study emphasizes the close connection between educational practice and industry needs, providing specific guidance for higher education institutions to address the challenges of the new era. However, this study also has some limitations, such as the sample being limited to graduates from a private university in Guangxi. Future research should include the opinions of more stakeholders to gain a more comprehensive perspective and explore the specific challenges and solutions in the implementation of OBE.