Development Strategies for Intangible Cultural Heritage Tourism Products in Gao'an City under the Background of Rural Revitalization

Abstract

Tourism products are traditional handicrafts and a city name card of Gao'an City. From the 1930s to the 1970s, tourism products were always at the forefront of the industry, but in the 1980s, tourism products began to decline. Given the weaknesses of the market, the influence of foreign products, and the lack of talent, the development of tourism product brands in Gao'an City is an urgent task. The origin and original intention of this article is how to inherit, promote, and develop the brand of intangible cultural heritage tourism products in Gao'an City, and apply it to the market environment of the new era. The protection of intangible cultural heritage tourism products plays an important role in protecting cultural diversity and promoting human creativity. With the rapid disappearance of intangible cultural heritage, rescuing intangible cultural heritage has become an urgent issue that the international community needs to solve. This article is based on the basic theory of intangible cultural heritage protection, combined with the current situation of intangible cultural heritage protection in Gao'an City, and has very important practical significance.