The Influence of Cultural Factors on Mobile Banking Adoption: A Systematic Literature Review

Abstract

This systematic literature review examines the influence of cultural factors on mobile banking adoption across diverse global contexts. The study analyzes 100 peer-reviewed articles published between 2010 and 2021, focusing on the intersection of mobile banking adoption and cultural dimensions. The review synthesizes findings related to key factors influencing adoption, including perceived usefulness, perceived ease of use, perceived risk, social influence, and trust. Hofstede's cultural dimensions are used as a framework to understand cross-cultural variations in adoption patterns. The analysis reveals that while core constructs from technology acceptance models consistently predict adoption intentions, their relative importance varies considerably across cultural contexts. Power distance and uncertainty avoidance emerge as particularly significant moderators of adoption factors. The review also highlights important distinctions between developed and developing countries in mobile banking adoption patterns. Theoretical implications include the need for more culturally sensitive technology acceptance models, while practical implications emphasize the importance of localized strategies for banks and policymakers. The study concludes by identifying limitations in current research and suggesting future research directions, including the need for longitudinal and mixed-methods approaches to capture the complex interplay between culture and mobile banking adoption.