Drivers of Popularity: Key Influence Factors Affecting the Popularity of Chinese Animation

Abstract

This study investigates the key factors driving the popularity of Chinese animation, focusing on the roles of cultural content, technological quality, and distribution strategies. Using a mixed-methods approach that combines quantitative and qualitative analyses, the research examines the impact of these factors on audience engagement and the resulting popularity of Chinese animation titles. The results indicate that cultural content is the most significant driver, emphasizing the importance of culturally embedded narratives in enhancing audience appeal. Technological quality also plays a crucial role, with high production standards contributing to greater audience satisfaction and retention. Distribution strategies, particularly through digital platforms, significantly enhance visibility and accessibility, further boosting popularity. Moderation analysis reveals that audience characteristics, such as age and international preferences, influence the effectiveness of these factors. Younger audiences demonstrate a stronger preference for culturally rich content, while international viewers prioritize technological quality. The findings have important theoretical and practical implications, suggesting that integrating cultural narratives, maintaining high production quality, and leveraging strategic distribution are essential for maximizing the popularity of Chinese animation. This study contributes to the literature on cultural industries by offering empirical insights into the interplay between content, technology, and distribution in driving the success of cultural products.