The Impact of Virtual Reality Technology on Museum Audience Engagement

Abstract

With the rapid development of Virtual Reality (VR) technology, its application in museums has gradually become a key means of enhancing audience engagement. This paper explores how VR technology influences the participation of visitors at the Shaanxi Shadow Puppet Culture Museum from the perspective of McLuhan's media theory. The study first provides an overview of the basic characteristics of VR technology and its application in the museum sector. It then analyzes how VR enhances audience engagement through immersive experiences and interactivity. The paper also addresses the technological challenges and limitations of applying VR in museums, such as high equipment costs, difficulties in content creation, and poor adaptability for some visitors. Finally, the article looks ahead to the future trends of museums, proposing that VR technology will drive museums toward more intelligent, interactive, and personalized developments, thereby playing an increasingly important role in cultural transmission and educational functions. This paper aims to provide theoretical support and practical guidance for museums to enhance visitor experience and engagement through VR technology.