A Preliminary Study on Students’ Behaviour, Knowledge and Perceptions towards Fast Food Consumption

Abstract

The use of fast food among university students has risen owing to its convenience and price, prompting worries over health and academic performance. Although many studies have investigated the health implications of fast food, there is a paucity of research about its influence on students' knowledge, beliefs, and behaviours in higher education settings. This research examines students' perspectives, knowledge, and behaviours about fast food eating at the Faculty of Technical and Vocational Education, Universiti Tun Hussein Onn Malaysia. A quantitative descriptive study using structured questionnaires examined the determinants affecting students' fast food consumption. Research demonstrates that flavour, affordability, and convenience substantially affect intake, although knowledge of nutritional value is relatively minor. Students acknowledge health hazards but persist in consuming them owing to established lifestyle practices. This research underscores the need for focused nutrition education and university regulations to promote healthy dietary practices among students