Douyin APP User Satisfaction Survey

Abstract

With the rapid development of digital technology and the improvement of mobile Internet infrastructure, short video platforms have ushered in unprecedented development opportunities. Douyin went live in September 2016, five years after Kuaishou, which launched in 2011. For Douyin, it is even more difficult to catch up with Kuaishou, which already occupies a large market share. However, after the launch of Douyin, it achieved extremely fast overtaking, and its ranking soared in a short period of time, becoming the leader of the short video app. According to the latest statistics, as of 2023, the daily active users of the Douyin platform have exceeded 600 million, of which college students aged 18-24 account for a considerable proportion, becoming one of the core user groups of the platform. This study analyzes the satisfaction of college students' Douyin short videos and puts forward suggestions for improvement to further improve users' satisfaction with Douyin-related services.