From Intention to Behavior: The Role of Individual-Technology Fit in Promoting University Lecturers’ Use of ICT in Teaching

Abstract

The rapid development of information and communication technology (ICT) in higher education requires an in-depth analysis of its adoption factors. This study uses the theory of planned behavior (TPB) as an underpinning theory to understand the psychological and social factors that influence university lecturers’ use of ICT for teaching. The study also introduces individual-technology fit to determine how it affects university lecturers’ behavioral intention and actual ICT adoption. This study conducted quantitative data analysis on a structured questionnaire of 431 participants. Smartpls was used for analysis using structural equation modelling (SEM) to assess the relationship of key variables in the data. The study confirmed that lecturers’ attitudes, subjective norms, and perceived behavioral control significantly influenced ICT adoption intention. ICT adoption was largely dependent on subjective norms; however, individual-technology fit facilitated the occurrence of ICT usage behavior. This study makes valuable progress in the field by combining behavioral patterns and technology elements to understand a unified model of ICT adoption. The study provides guidelines for educators and policymakers to strengthen ICT implementation practices and technology task integration to increase ICT adoption in higher education.