Integrating PBL, Agile, and AI-Enhanced Storytelling for Entrepreneurial Teamwork in Saudi Higher Education

Abstract

Demonstrating the power of innovative pedagogy, this study highlights how combining problem-based learning, agile project management, and technology-supported digital storytelling directly strengthens entrepreneurial and teamwork skills in higher education. Using a case study of the “Vision Team”,an interdisciplinary group of Saudi students creating and monetizing digital stories for Saudi Vision 2030, the research found that collaborative platforms and AI-assisted content tools, applied within Agile sprints, led to measurable gains in creativity, leadership, and communication. Data from project logs, peer and self-evaluations, and supervisor feedback confirmed these outcomes, alongside strong audience engagement. The integrated approach provides a practical and replicable framework for preparing students for innovation-driven economies in business and media curricula.