Evaluating the Impact of ESG Awareness Programmes on Youth Attitudes and Intentions: Evidence from Kembara ESG

Abstract

This study explores the impact of Kembara ESG, an ESG awareness program conducted at an orphanage for orphans and asnaf children. Participants completed a post-program survey that assessed their enjoyment, clarity, ESG knowledge gained, and intention to adopt sustainable behaviors. Results show high satisfaction, with 68.4% strongly agreeing that the program encouraged community care and 63.2% feeling more responsible for the environment. However, only 52.6% strongly agreed to adopt sustainable practices on a daily basis. The findings suggest ESG programs can effectively raise awareness among underserved youth but require follow-up efforts to reinforce long-term behavioral change.